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How Do You Tell Your End-Users They Need Better Security?

Reef Roundup

June 13th, 2024

You know cybersecurity is important, but do your end-users?

This week, we're covering why more than one layer of security is required for businesses to stay safe and how you can communicate this to your customers.

Hint: It all comes down to having empathetic conversations.

Empathetic Conversations

Technical Jibberish

One Layer of Cybersecurity isnt enough

Let's demystify cybersecurity for small and medium-sized businesses (SMBs). MSPs and their customers are making the move towards more comprehensive cybersecurity solutions (or at least they should be). Discover practical insights for MSPs to enhance their security offerings and better serve their clients.


  • The need for multiple layers of security and what security tools are essential
  • MSPs' role in making complex cybersecurity concepts accessible and manageable for small business clients
  • How packaging cybersecurity solutions can enhance client relationships and improve overall security

Bridging the Gap between security tems

How do you engage with your end users?

Learn the importance of empathy and effective communication with your end users, especially when it comes to security practices. Plus, how striking the right balance between security and convenience can make all the difference.


  • Defining end users: anyone who interacts with your system can be considered an end-user 
  • How empathy can lead to better security solutions 
  • Bridging the gap between security teams and other stakeholders by effectively communicating complex security concepts

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